Organic Food Market In Japan Set To Boom

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The Global Intelligence Alliance Group (GIA) surveyed Japanese manufacturers on their ideas for upcoming trends. Health concerns were top rated, and most manufacturers believe that organic food will be the most important, and it’s what they intend to market. It beat out sugar-free and low-carbohydrate foods, showing that people might be more concerned about what is added to their food rather than what is taken out.

The challenge with this consumer taste trend lies in Japan’s existing agricultural industry. The organic food market is estimated by the Japanese Trade Commission to make up less than .5% of the market. This is far below the potential of the market, but the average fruit or vegetable grown in Japan requires a large amount of pesticides. Also, a lot of Japan’s food is imported, making it difficult to preserve freshness, and without pesticides and other additives, this can be very difficult. Also, on average organic products cost more than their non-organic counterparts, partially because of the difficulties in growing good produce without the help of pesticides.

Despite these challenges, consumers are growing more interested in organic products and are willing to spend more to buy them. The main factors driving the organic food market are recent food scandals, new stricter food labeling laws, recent laws passed to promote organic farming, and the population dynamics of Japan.

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